Why Shower Musings?

What is it about a shower that frees the mind to create structure from a mass of chaotic thoughts? I don't know how many times I have been struggling with a problem only to have a clear picture of where I need to head by the time I am toweling off. As a market researcher & innovation consultant I live in a world of possibilities. I immerse myself into peoples' lives to understand how they live, what they do and most importantly learn about their unmet needs. A given project will surface so much seemingly disparate data that it can be very tough to compile a strategy. That is until I get in the shower, then it all magically becomes clear! Of course I can drive my employees nuts. More than once we've been on the road to make a presentation to a client, when I've come down to breakfast with (guess what) a whole new idea that came to me while I was in the shower. They never deny that the new idea is better than the original, but they do begrudge revamping an entire presentation in the business center an hour before the meeting.

In this blog I plan to share some of my thoughts, some specific to products and some specific to human behavior. Perhaps my readers will come across a tidbit that helps them in their job, or challenges them to think about their business in a whole new way. And maybe, they'll take showers a bit more often!